Which channel for your multimedia medical asset?

The use of multimedia formats for delivering medical communications and education has grown exponentially in the last 10 years, reflecting the changing way we all consume content.

At Beehub we’re often asked which channels will get the most traction for a particular asset or assets, and although there is no one answer that will cover every eventuality, we thought it would be interesting to create a framework to guide thinking. So here we present our decision tree, which will take you to one or more of 8 potential channels. Not all are online channels. Would you add anything else?

About Beehub

Beehub is a dynamic, entrepreneurial medical communications agency. We help innovative life sciences companies to Be Heard, Be Understood and Be the Difference to patients. If you’re a start-up biopharmaceutical company looking to launch your first product we can help you kick-start your medical communications in a focused and resource-friendly way. If you’re a more established company, talk to us about how we can work faster and more flexibly than traditional agencies, and pass these efficiencies on to you. Let’s work together.